DCAT Performance is a preimere athletic performance training run by Former Indianapolis Colt—Dakota Caton. DCAT Performance’s vision is to: Empower athletes to achieve their goals, maximize their full potential, and become leaders both on and off the field. Driven athletes are challenged in a thriving growth environment to train with dedication, resilience, and teamwork. This brand respresents the balance of character and self-championing. Keeping that vision in mind for the branding I chose shades of orange to convey energy, charcoal to represent hard work and dedication, and off-white (the color of a lion) to resemble the resilience of a lion.