This video was made for a Traction Athletic Performance, a football training facility and community that provides pro level training and youth competiton in the spring. I captured and edited moments from the 7v7 tournament for social media use aimed to spark social engagement. I used video clips, audio, and video editing to create an energetic, interpersonal, and competitive feeling. I used motion tracking, video, and sound effects, as well as manipulating the duration of certain clips to capture and emphasize different moments in each play. I strategically used different transitions for storytelling and cohesiveness throughout.